Smokin' Hot Butts BBQ caters to all gatherings big and small providing premium quality barbecue to the greater Philadelphia and Jersey areas.
I created a fun brand identity sure to stand out amongst the competition. Starting with a memorable mascot that can smoke a mean barbecue; which was expanded into a graphics package of interchangeable illustrations. Once the brand was complete the next step was creating an interactive website designed to have the same colorful, bold feel of brand in mind using bright colors, patterns, and motion graphics.